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Turning Your Website Into A Moneymaking Webstore - Part 2

By: Steve Klein

Ask Not What They Can Do For You, Ask What You Can Do For Them

Creating a website that generates new sales and new leads is all about your customers. What matters is what happens when they step inside your online shop. Do they buy or not? You can create a website that ensures they do buy, and often!

Make sure your website grabs their attention, speaks their language, gets personal and keeps it simple. Give them a clear reason why they need your products or services. Compel them to take action.

Do The Work For Them

Be straightforward. Tell your customers what you want them to do: Buy Here, Review This, or Book Now.

Create an easy-to-use website. Be consistent from page to page and use clear navigation tools.

Be sure to show pictures, offer crisp descriptions, and list prices with multiple currency options if applicable. Make it easy for them to shop and buy.

Keep It Fresh

There's nothing worse than visiting a website that has not been updated in a while. Keep your website alive and kicking. Add an article or new survey once a month. This gives your customers a reason to check in. It also lets them know you are there, working for them, keeping your website relevant.

Create Great Experiences

Win your customers over, one at a time. Word of mouth from one satisfied customer can travel far and wide on the web.

Do the little things that, surprisingly, not everyone does. Make it easy for your customers to contact you. Respond to their inquiries right away and deliver what you promise.

Give Them More Than They Bargained For

Your website doesn't just have to be a place to shop. Make it a useful resource for your customers. Offer them links to related websites. Share free advice, tips, inspiring stories, or e-cards. Send them a monthly newsletter.

Creating a user-friendly, personal experience for every visitor will help you sell products and services, attract leads, widen your customer base and improve your bottom line.

Steve Klein, CEO, Marketing Breakthroughs Inc., is one of Canada's foremost marketing strategists and a recognized specialist in breakthrough marketing, communications, branding and advertising techniques.


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